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Author Archives: Benjamin Robbins

Enterprise Mobility is No Game

EA games (Electronic Arts, Inc.) recently released Plants vs. Zombies 2. Plants vs. Zombies has to be one of my favorite games to play on my mobile device. For those of you that don’t know, Plants vs Zombies is what’s known as a tower defense game. The object is to eliminate enemies as they attempt [...]

Adoption is Not the New ROI

Recently I have attended several conferences that have focused on mobile and consumerization. A recurring theme has come up, either onstage or in conversation, that when it comes to mobility, “adoption is the new ROI.” There is this sense that if we can just get people to use a particular app or service, it will [...]

Is Your Smartphone Making you Stupid?

If you are over the age of 30 you can probably recall the days of having to memorize phone numbers. You can probably also remember having to struggle to re-fold a paper map. You perhaps even gave directions that included something to the tune of, “1.2 miles after the big yellow sign, turn left onto [...]

Looking Back – A Year of Mobile Only

Mobile Only: Week 52 Benjamin Robbins, an EMF member, is spending the next year working solely from a single mobile device. Each week he shares his thoughts and experience with us on what it means to be mobile-only. One trip around the sun. I’ve made it. After spending the week at Mobile World Congress in [...]

How Enterprises Can Achieve a Complete Return on Mobility

Mobile Only: Week 51 Benjamin Robbins, an EMF member, is spending the next year working solely from a single mobile device. Each week he shares his thoughts and experience with us on what it means to be mobile-only. Enterprises everywhere are going all-in with mobility. They are arming their sales force with tablets, setting up [...]

Making Mobile Palatable for the Enterprise

Mobile Only: Week 49 Benjamin Robbins, an EMF member, is spending the next year working solely from a single mobile device. Each week he shares his thoughts and experience with us on what it means to be mobile-only. My head is spinning from the diametrically opposed news as of late. The analyst firm Canalys released [...]

Tracking Your Mobile—Something to Fear or the Next Frontier?

Mobile Only: Week 48 Benjamin Robbins, an EMF member, is spending the next year working solely from a single mobile device. Each week he shares his thoughts and experience with us on what it means to be mobile-only. The US Federal Trade Commission (FTC) on Friday issued a wide-ranging, but non-binding, set of new guidelines [...]

What would it take to convince you to ditch your iPhone?

Mobile Only: Week 47 Benjamin Robbins, an EMF member, is spending the next year working solely from a single mobile device. Each week he shares his thoughts and experience with us on what it means to be mobile-only. Apple’s stock prices have fallen quite dramatically recently. Share price has fallen so much, from $702 USD [...]

Enterprise Mobility is About Enabling Value Not Value Engineering

Mobile Only: Week 46 Benjamin Robbins, an EMF member, is spending the next year working solely from a single mobile device. Each week he shares his thoughts and experience with us on what it means to be mobile-only. The consumerization of IT has liberated the workplace. It has freed users from the tyranny of IT [...]