For those of you who did not have the opportunity to attend, let me tell you, you missed out on a great event! Attendees came from all the various parts of the enterprise mobility community…including vendors, carriers, end users, press and analysts….just like the community we have here on the EMF web site. In fact, the boot camp was the embodiment of the web site, which was pretty exciting to see.
While yours truly ran a couple of sessions on mobility strategy and mobility policy management, Maribel Lopez, Founder of Lopez Research ran a great session on mobile application strategies. She talked about B2B, B2C and B2E strategies, as well as covering the topics of mobile enterprise application platforms (MEAPs) and the options around native application development vs. cloud based apps and more. It was a very engaging and engaged discussion with a bunch of questions coming from the audience. We closed off the day with some remarks from Christopher Stevenson from Microsoft’s Mobile Computing Business who then invited us to a cocktail hour where we got some hands on time Microsoft Windows Phone 7. I for one was impressed with it.
The second day kicked off with John Traynor doing a recap of the prior day’s sessions and then announcing the very special smartphones for charity program. I encourage all companies to use this program to get rid of their devices, regardless of whether they are corporate or individually liable. Your old device can help people being affected by domestic violence. Many thanks to VertiGO Solutions for providing almost 200 devices worth approximately $30,000 to kick off the program!!!
We then got in to the vendor pitch fest. Nine different vendors presented in 8 minutes or less what they were about. However, they had to do it by explaining a customer business challenge and show how their solution had helped address the issue. At the end, the audience got to pick the winner, which was Cimarron Buser from Apperian.
We continued with a speed networking event where at a bunch of different tables each person had to introduce themselves, talk about what they do and what they were looking to learn today about enterprise mobility….all in three minutes or less. It was a real hoot!
Last but not least, we held the Ask The Expert session. I moderated a panel of three premier analysts.
- Andy Brown from Strategy Analytics
- Maribel Lopez from Lopez Research
- Gene Signorini from Yankee Group
I had some questions I wanted them to answer about platforms and apps, but we quickly opened up the discussion to taking questions from the audience. The questions ranged from “which carrier should I believe in terms of their 4G plan” all the way to “how do I provide secure applications for my employees without having to pay for their devices.” We even went into the IRS tax implications on personal use of corporate devices.
And that was the end of the first official enterprise mobility boot camp. A very special thanks to all the vendors who sponsored the event. I look forward to doing it again next year at the Fall CTIA which will be taking place in San Diego. Until then, let’s keep the discussions and networking going on the EMF site!!!