Yankee Group shares analyst insights on industry news daily in our free Mobile Now e-newsletter. Our Directions reports review the insights from the past month and provide an overview of the trends we see emerging in the space. The mobile applications and cloud ecosystem certainly heated up in April, with a raft of interesting and important announcements. Mobile cloud momentum, enterprise vendors intensifying their mobility focus and mobile CRM all fell at the top of the bill.

We live in an accelerated world — technology has made the world smaller, and faster. Organizations in every industry are hard-pressed to keep up, placing a premium on those tools and practices which accelerate the delivery of business information required to make better informed and faster decisions. Mobile technologies have advanced rapidly, liberating that information from the confines of the desktop, delivering that data to smartphones and tablets at the frontlines of the organization, where fully-informed decisions can be made in real time. These essential capabilities provide critical decision support when and where it matters: in the field, on the [...]

Yankee Group shares analyst insights on industry news daily in our free Mobile Now e-newsletter. Our Directions reports review the insights from the past month and provide an overview of the trends we see emerging in the space. The applications and cloud landscape is at the heart of innovation in the mobile ecosystem as companies look to leverage technologies for transformative customer-facing and internal business gain. However, the level and pace of innovation belies a still-nascent landscape of technical solutions and demand- and supply-side business models to capitalize on these changes. All companies involved need best practice guidelines to help [...]

In 2012, mobility escalated onto the C-level executive agenda as companies began to think about how to leverage it more strategically. Correspondingly, innovation in the vendor and service provider marketplace is heating up and promises to be one of the most hotly contested of all enterprise software markets in 2013.

Enterprise mobile apps in 2013 are no longer a “nice to have” — they’ve become essential enablers of organizational transformation, by increasing operational efficiency, accelerating time-to-decision, deepening customer engagement, and streamlining workflow processes. Based on an online survey of 348 organizations in over 35 countries on the state of Enterprise Mobile Apps (EMA), the study reveals that the past several yers of enterprise mobility have been dominated by the tactical challenges of ensuring a secure and policy-compliant mobile ecosystem . In 2013 we expect to see signs that the realization of mobility’s true potential to transform business has begun.

The Global Mobile Forecast contains forecast information across consumer and enterprise mobile segments, featuring detailed consumer and enterprise apps segmentations.