Great article today on Netflix’s woes on Android. Despite deploying to more than 200 different consumer devices, Netflix is struggling with Android fragmentation!
http://gigaom.com/video/even-netflix-cant-avoid-android-fragmentation/
Two ugly issues from my vantage point:
1) Vendor/carrier tweaks to Android are hoped to provide innovation, but they have a NET impact of FRUSTRATING innovation. Netflix is just one example of a cool capability that can’t make its way onto a device (or at least not easily).
2) Security. While the article speaks to security issues related to DRM, I believe it belongs to a broader security architecture problem. Android needs to define more stringent boundaries or dimensions for innovation, and bound the rest. There are critical security areas to confront, and if they’re not, adoption will suffer.
I was shaking my head today regarding Near Field Communications (NFC) on Android. Granted, this will likely be part of the next Nexus device, so the hope is they have this under better lock down. But enabling payments with NFC better have a rock-solid security architecture. Netflix’s woes on DRM don’t inspire confidence.