The application requirement varies between sectors, however in general the large enterprises are looking at staying connected with their employees & customers. One of the cheapest and effective way of doing this is through messaging (SMS)
SMS Plugins for informing employes and customers from ERP/CRM are most sought. The next in line would be the Customer interaction (Brand building/loyalty/feedback). Mobile is the cheapest mode for 2way interaction, mediums used would be SMS, Voice, USSD, WAP, Mobile application.
With the global financial crisis looming, 2012 will be a year with enterprise being more conservative to explore fancy technology. Enterprise Mobile applications market will sprout chiefly in the African and Asian market.