Hello from sunny Orlando. I’ve been here with several thousand of my closest friends attending the much anticipated BlackBerry World as many mobile eyes wanted to catch a glimpse of the forthcoming BlackBerry 10 operating system. How was the show you might ask? What do I think of BB 10? What was the reaction of the audience?
As you know, I won’t answer any of those questions, because I’m not here to tell you what I think about the platform. What I can tell you is this. Actually, the following comment is directed at all the purported experts (meaning, self proclaimed) that say RIM is dead. As I said in a tweet:
If RIM is “dead,” then why the heck is it taking me so long to get out of the keynote?
That pretty much sums up my feelings on BlackBerry World 2012. The general consensus from the people I have spoken to is that it has been a worthwhile investment of their time and money. Given the number of people who were at the session I participated in, I’d have to agree.
I had the pleasure of speaking on a panel that included my highly respected friends Jack Gold from J. Gold Associates, and Nick McQuire from IDC. The topic? Yup….you guessed it BYOD and the Consumerization of IT. Think we’re done talking about this issue? The 200+ people in attendance will disagree with you.
Call me jaded, but I don’t think there were any earth shattering revelations in the session, but Nick and Jack did make some very important points regarding the need for a mobile strategy and policy (where have you heard that one before?) and the fact that the economics of mobile usage are going to be heavily impacted by continued increases in Cloud services (again, sound familiar?)
The one thing I will repeat from the session is my belief that we will soon enough stop talking about enterprise mobility. Much like the WLAN was once an overlay to the wired network, today we assume that they are one and the same. The same applies for enterprise mobility as it will soon become so pervasive that we will stop talking about mobility and just talk about IT…probably within 2-3 years.
Oh…and one more thing about BYOD. It’s not new, and has been around for years…and it will never go away. More on that in my next missive.