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Some Thoughts From BlackBerry World 2012

Hello from sunny Orlando.  I’ve been here with several thousand of my closest friends attending the much anticipated BlackBerry World as many mobile eyes wanted to catch a glimpse of the forthcoming BlackBerry 10 operating system.  How was the show you might ask?  What do I think of BB 10?  What was the reaction of the audience?

As you know, I won’t answer any of those questions, because I’m not here to tell you what I think about the platform.  What I can tell you is this.  Actually, the following comment is directed at all the purported experts (meaning, self proclaimed) that say RIM is dead.  As I said in a tweet:

If RIM is “dead,” then why the heck is it taking me so long to get out of the keynote?

That pretty much sums up my feelings on BlackBerry World 2012.  The general consensus from the people I have spoken to is that it has been a worthwhile investment of their time and money.  Given the number of people who were at the session I participated in, I’d have to agree.

I had the pleasure of speaking on a panel that included my highly respected friends Jack Gold from J. Gold Associates, and Nick McQuire from IDC.  The topic?  Yup….you guessed it BYOD and the Consumerization of IT.  Think we’re done talking about this issue?  The 200+ people in attendance will disagree with you.

Call me jaded, but I don’t think there were any earth shattering revelations in the session, but Nick and Jack did make some very important points regarding the need for a mobile strategy and policy (where have you heard that one before?) and the fact that the economics of mobile usage are going to be heavily impacted by continued increases in Cloud services (again, sound familiar?)

The one thing I will repeat from the session is my belief that we will soon enough stop talking about enterprise mobility.  Much like the WLAN was once an overlay to the wired network, today we assume that they are one and the same.  The same applies for enterprise mobility as it will soon become so pervasive that we will stop talking about mobility and just talk about IT…probably within 2-3 years.

Oh…and one more thing about BYOD.  It’s not new, and has been around for years…and it will never go away.  More on that in my next missive.

3 Comments

  1. Posted May 7, 2012 at 11:25 | Permalink

    I was able to sit in on your session but unfortunately had conflicts with other meetings and couldn’t stay for the Q&A portion.

    One of the things I wanted to bring up (in the context of BYOD, consumerization of IT) that doesn’t get discussed in employee privacy and compensation.

    These are two big issues that are not being solved and are often a sticking point that prevents employees from embracing BYOD. From running our BYOD program it’s been cost neutral. Mostly due to we do not provide stipend. The biggest reasons employees do not participate in our BYOD program is the fear of company having oversight of what they do on their device. I’m sure some companies have a more open policy but we have regulatory obligations where some functionality will be limited, you also have legal discovery concerns that once an employee reads and understands they just walk away and continue to have their work and personal life seperate.

    I prefer this model myself as why would I want the added expense for data roaming, wear on my device(s) and restrictions applied to my devices? I’d much rather have a dedicated company paid device that is for work.

    The big draw of BYOD is having one device but time after time people are choosing privacy over this convenience.

    Another aspect is many of the BYOD issues need better direction for HR as it regards to employee compensation and when am I working and when am I doing something on my own accord. If I answer email after hours should I be paid for that? It’s easy if your have all salary employees but many corporations have sizable hourly employees and this is a big issue. Perhaps we will see some defined employment around this but I’ve heard from many smaller businesses that struggle with employees that are not productive as they are constantly on their smartphone doing obviously nothing business related and that is the main BYOD driver, employees want to keep twittering, facebooking, angry bird playing.

    The pursuit of leisure is outweighing the desire to be productive.

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  2. Posted May 8, 2012 at 02:23 | Permalink

    Philippe,

    Looks like there’s a typo in your article, when you say BB World 2010? Just below your tweet quote?

    Wish this article carried a bit more info about Black Berry 10.

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    • Posted May 8, 2012 at 16:21 | Permalink

      Maybe like Huey Lewis, I was going back in time. ;-) Thanks for bringing the typo to my attention. In terms of talking more about BB 10, I would have loved to have seen more of it.

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