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Phillipe,
You are right to identify the need to see the Strategic Enterprise first. My preference for this type of analysis is to use Blue Ocean Strategy as a process to identify where the new oceans of “uncontested market space” can be created. Technology can play a role in fulfilling that strategy but by itself is rather useless.
It is important to suss out the underpinning of Enterprise Mobility in all of the categories you’ve identified. Any Enterprise Strategy that requires mobility needs to have the details ironed out anyway. Although I doubt the limits of what we consider “mobile” will be respected.
I foresee Enterprise Strategies calling for mobility in the sense that a user of the enterprise applications will use multiple devices. A laptop at work, a cell phone while moving and perhaps a tablet at home. Access to enterprise applications requires ubiquity. The application should be available regardless of where I, the user, want it. In that sense, mobility may become the access to the applications and not the device by which it is accessed. The reality is that the user will no longer be bound as an employee. It will include Vendors, Sub-contractors and even Customers, if not consumers.
Therefore, we might be better served to move past the device specific debate about which mobile phone has the best OS or how should client software be provisioned to a myriad of devices. Instead, the opportunity exists to include all devices & all users that require access to the transactions and data that the Enterprise Strategy dictates.
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On this topic of mobile strategy – I am wondering if anyone knows of any companies that do consulting work in North America on enterprise mobility – including – developing on different platforms, application management, security, device management, application development best practices, application design, and enterprise architecture etc.
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Jeff – Why don’t you send me a PM to discuss.
Thanks,
Philippe
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Forget Enterprise Mobility Strategy – What About Mobility For The Strategic Enterprise?
Just a few days ago, I asked you if you had Mobility In Your (Enterprise) DNA? I’m realizing that having mobility in your DNA can – and should – be far more reaching than just developing mobile applications for your employees or as a means to interact with your customers and prospects. It should be part of your product strategy.
I’m not talking about companies that are obviously inherently in the mobile space, but rather for organizations that are not “naturally” in the mobile space. I’m thinking about CPG….or education or hospitality…and certainly in the software industry. We’ve already seen some steps in this direction. Take for example SAP’s acquisition of Sybase for a colossal sum of money. Yesterday, BMC acquired Aeroprise. The two acquirers recognized that mobility was strategic to their continued growth in their “legacy” industries. Now, let me be clear….I’m not here to endorse either deal per se (i.e. the pros and cons of who bought who for how much), but you can’t help but see how these types of moves just make sense. Organizations need to retool their offerings to have much more mobility baked in to remain competitive.
Take the example of the automotive industry. Most new cars have the ability to sync your mobile device to the audio system for hands free dialing/talking. Some cars are getting WiFi. Obviously, they also have GPS systems built in. BTW – can someone explain to me why it’s a $2000 option for something you can get for $100 at a big box store? Sorry, I digress.
The point is that there are already examples of how organizations are not just mobilizing their business – meaning their business processes – but how they are mobilizing their product offerings….meaning their business. My sense is we’re going to see an acceleration of this “trend” much sooner than we might ever expect. It will have its own challenges though – and the savviest companies will actually be able to integrate their internal mobile enterprise strategy with their customer facing mobile outreach strategy with their newly mobilized product strategy into one holistic vision.
That will be pretty special and powerful.