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18 Comments

  1. Posted December 1, 2010 at 16:48 | Permalink

    Check out http://bit.ly/heWU1R on Mobile Masters for what the world of new successful and strategic enterprise apps will look like (it ain’t gonna be mobilizing CRM!). You are right that there will be no one enterprise ‘killer app’ in the sense of stand alone apps (Angry Birds, however, is a killer app I gotta say – but is it an enterprise app? Hmm…)- Mobility itself and the mobile cloud are the killer apps…

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    • Posted December 1, 2010 at 16:53 | Permalink

      Tony,

      Somehow I had the feeling you would chime in on this discussion ;-)

      How do you see the Cloud being a killer app? Is it not rather the killer distribution vehicle for the date needed for these killer tasks?

      Philippe

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  2. Posted December 2, 2010 at 06:19 | Permalink

    Philippe, I agree with the core idea of thinking business process mobility not just mobile apps/devices. I strongly believe on the Enterprise Mobile killer app(s). Just wait for the roll out of 4G and coverage everywhere. Verizon Wireless has planted its flag today, game is ON.
    Combining “super” speed network with cloud platform is, as Tony mentioned also, is and will continue shaping the architecture of the enterprise “killer app”. This app will be most probably not on our devices anymore. May be in the cloud or even deeper in the space! Who cares where is it? We care what it can offer us where and when we want it.

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  3. Posted December 2, 2010 at 07:26 | Permalink

    I agree with the basic premise, but will split a few hairs. The next killer app beyond email/PIM has already arrived and it is the Browser. Beyond email and the browser things will fracture, but there are killer apps by industry segment. We are seeing mobile Point of Sale being very hot in retail and patient information and diagnostics being very hot in health care.

    This trend is very good for the mobile user, but will continue to place more and more pressure on the enterprise to both secure the information and delivery a high quality mobile user experience.

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    • Posted December 2, 2010 at 11:55 | Permalink

      The browser is not a killer app! In the not so far off future we won’t even see a browser – rather we’ll see our own self-defined avatars (or agents) that become our unique interfaces into the mobile cloud and apps. There will also very likely be unique enterprise avatars that employees will use that separate enterprise (corporate liable) business from personal (user liable) business. (A browser will be lurking behind that avatar but no one will think ‘browser’ but rather will focus directly on the apps through the eyes of the avatar. Tablets will drive this. Mobile apps platforms coupled with HTML5 will deliver hybrid apps that can tap into unique device functionality (HTML5 can’t do that on its own). These hybrid apps and true native apps will dominate mobility – most of it in the mobile cloud!

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  4. Posted December 2, 2010 at 08:58 | Permalink

    I agree with Alan, The App is the browser, and the killer is extending my work required connectivity to where ever I am. Bandwidth helps yes but the web brings connectivity to people and systems. Extending functions and feaures of the work envorment will come through the browser as it does today with many SOA and SOAP enterprise enviorments. 5o9inc middleware allows IT to extend what they do in the enterprise or web services using the same internal skills, policies, security. The best experience for a user and thier device is a style sheet away!

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    • Posted December 2, 2010 at 11:46 | Permalink

      So in the vein of splitting hairs, I will have to slightly disagree. The browser may very well be the conduit for a large portion of mobile tasks, but that does not mean we won’t see an equal number of “native” apps that will continue leveraging the core capabilities of each platform.

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  5. Posted December 2, 2010 at 13:48 | Permalink

    I agree. Though the killer apps would vary as per industry segment core requirements, There is a lot of pressure on all types of enterprise segments, carriers and in fact all players in the entire enterprise mobility infrastructure. There is a bleeding need to support and maintain high level of user experience, along with superior support for various existing and upcoming mobile platforms.

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  6. Posted December 3, 2010 at 07:21 | Permalink

    Philippe, I agree that the future for enterprise mobile ‘app’ is really in bite-sized solutions or task-oriented and adapted to the mobile environment, where short interactions with multiple tasks are the norm.

    This demand for get-in-quick, do something, get makes browser based solutions less attractive, as due to security and the lack of context memory, users need to log-in, then navigate to target page before they can even access or interact with the task they are after.

    Native mobile solutions enable the expected behavior of remembering where I was last at, support caching of credentials and allow me to accomplish my goal in minimum steps with maximum UI/device fidelity.

    The key is to find solutions that enable the creation of these focused solutions that also support security and ease of deployment.

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  7. Posted December 3, 2010 at 12:08 | Permalink

    I generally agree that there might not be a true “killer app” for enterprise mobility in the way many of those think about it. It reminds me of the internet heyday when all were wondering what the “killer app” would be. But, as I read your piece, I wonder aloud if the “killer app” may just be “mobile employee productivity” which leverages the mini-apps focused on small segments of the larger business processes. Thoughts?

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  8. Posted December 3, 2010 at 12:56 | Permalink

    There may not be a single “killer app”, but rather a collection of apps that users find of value in aggregate. We see enterprises building multiple point solution in-house apps on iPhone, iPad and Android that do one task really well.

    Generally useful (aka “horizontal”) mobile apps include corporate directory, HR, training, and business process. Build a great UI, make it easy for employees to use, and you get significant ROI.

    Add to that great “vertical apps”. A few examples include:

    – monitor a particular manufacturing process of high value and interest to a team
    – provide marketing info on a specific product or channel
    – “just in time” information to pharma reps

    Weave truly empowering apps into the daily life of an employee, and make them more productive, you can get the “killer app”.

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    • Posted December 6, 2010 at 10:16 | Permalink

      I think that’s the key point Cimarron – the workforce of tomorrow will use a collection of applications that do one task, as you say: really well.

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  9. Posted December 12, 2010 at 14:14 | Permalink

    I am hoping UC will have great potential. Take the FFAs, SFAs , as of now , the presence & collaboration aspects are user initiated or a backend scheduling triggerd (To an extent SCMs are getting GIS integrated). I am hoping Service Experiences get redefined where we are going to have face to face dealings at every hop of enterprise workflow. An Enterprise Mobility post “pad&tab” era will be definitely different and probably UCs get popular via them…

    But then this pseudo Killer App will fade away as the killers get written over them..

    How about Enterprise Social Networking Mashed with UCs… and a better Salesforce.com emerging as the Enterprise Facebook :)

    Good to see thoughts in these directions…

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  10. Posted April 15, 2011 at 09:16 | Permalink

    Anything that connects the individual to their corporate data… anything that takes a complex process at company headquarters and streamlines them for mobile use… and an app that acts as a timer for meetings and conference calls but that runs 30% faster than a regular clock – that way meetings will be 30% faster.

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