The weekend here in Boston was strange, to say the least. As usual, the weather forcasters are paid well to be completely wrong (I wish I had that job). Yesterday, I was watching my beloved New England Patriots embarass their opponents from Tennessee in the snow. Yes, snow in October. That’s just wrong. And then the commercial came on the screen. iDon’t believe what I am watching here.
- “iDon’t have a real keyboard”
- “iDon’t run simultaneous apps”
- “iDon’t take night shots”
- “iDon’t allow open development”
- “iDon’t customize”
- “iDon’t run widgets”
- “iDon’t have interchangeable batteries”
- “Everything iDon’t — Droid Does”
This is how, in 30 seconds, Verizon rips into AT&T and Apple with the teaser for their new Android device (made by Motorola). I think this is the most clever and to the point advertisement I have seen in the mobility world in ages. We’ll have to see if and how Apple responds to this, but let me at least suggest that they not take the approach that Bartleby, the Scrivener took. When are we going to see something like this from Microsoft?
I will however say that I would have liked to see some mention of the consumerization of enterprise mobility in this as well. The new Motorola device will be running Android 2.0 that will natively include support for Exchange…the first step in true enterprise credibility. Now I want to see more mobility management vendors step up and start supporting Android. Yes, this is a change of heart for me, but that’s because I am still weary of what Google’s ultimate agenda is with the platform.
Regardless, could this be what makes Android credible in the enterprise mobility space? Heck, could this be how Motorola becomes relevant again? I think so. Heck, this is a great opportunity for Motorola with its amazing enterprise perdigree to get back in The Game. There’s a lot of momentum behind Android right now (as evidenced by the recent CTIA conference), and while I have yet to own an Android device (cough), I think there is much goodness to be had for the entire ecosystem. I’ve said on more than one occasion that choice and competition are good for the space…it drives competitive innovation and will only drive further adoption of mobility both for consumers and in the enterprise.